I am like you, trying to puzzle out what in the world will get my page read, found in search...even listed in search. And that all boils down to learning about SEO. I am writing this for people like me. We don't really get the complex, insider details about how to optimize our site or posts. But I work very hard to read and implement the advice of those who do understand. I try to get cues from the way large sites are changing to become friendlier to Google. Especially post Panda and its other Google update personas.