About Niche, Evergreen, And Seasonal Writing

It is all old news now: blogging is /and has been/ changing.

If you are new to creating a blog and writing online, maybe these terms are new to you. Or maybe you are like me, and never really “got it”, needing to bone up on these pillars of blog success and learn some new “tricks” at the same time.

With the tsunami of internet blogs comes a necessity to keep your head above water just to get an average number of readers. But fear not, there is still opportunity and with good old grit and determination online writers can still craft a following while pursuing their dream of creating a body of work.

First Some Definition

What is a niche?

It is a specialized subject area. Preferably your niche is narrowed down to the point where you have appeal to a loyal tribe of people who share your interest.

The alternative is to have a broader area of interest, but create a prolific amount of articles which have good authority.

My own example is that my sites mainly revolved around the topic of gardening. Since that was such a broad topic, I further reduced the scope to  Central Ohio Gardening , with an emphasis on home landscaping design.

Even there, I am finding that I must greatly increase the output of articles to improve my online standing.

The point of having a niche topic is to build authority and gain readership by reducing your competition for keywords and interest. It is a combination of catering to Google for search engine results and catering to those who wish to find authoritative information on their favorite subject.

What are some other popular niches?

laptop lady

DIY Home Decor
DIY Crafts
DIY Interior decorating
Selling Homemade Items
Self-sustaining lifestyle
Grow your own food
Use alternative energy
Preserving Foods
Simpler Living
Green living
Organizational Skills
Lifehacks

Actually, these are all highly saturated topics now, but by studying “long tail keywordsA long-tail keyword is a keyword phrase that contains two to three words” you can successfully choose a good niche topic for your blogging.

I have seen advice consisting of writing on a certain long tail keyword for a few key posts, and then branch out to adding posts on other related keywords for your chosen subject matter. I tend to write as the muse hits me, but this tip strikes me as a more organized and targeted approach. Even though my blogs are established, I think that is good advice to round out my own content.

What Is An Evergreen Post?

scotch pine evergreen
As may be surmised, no matter what the season year, in and year out, something that attracts reader’s interest  is called “evergreen content”.

Posts that have no expiration because they hold long term interest.

What type of topics might qualify for this type of article?

    • Instructional “How To” Tutorials
    • Product Reviews
    • Top Tips
    • Lists

What do people love to read about? Food, romance, money, weight loss, their pets …you know, the usual. It’s the usual because we are perennially interested in these topics as humans.

And that… is Evergreen.

Seasonal Writing

The seasons give rise to traditions in food, holidays, activities, and many other types of subjects that perennially pop up and create interest in our writing.

Here is a list of common topic examples by month:

January: 

  • dieting
  • depression
  • taxes
  • money, budgeting, earning extra income
  • New Year’s resolutions
  • weather
  • baking, recipes

February:

  • Valentine’s Day
  • football
  • income tax, spring,
  • Chinese New Year
  • love, romance, dating.

March:

  • Daylight savings time
  • St. Patrick’s Day
  • Spring
  • Easter, Palm Sunday, Passover
  • diet, exercise

April:

  • April Fools Day
  • fashion, shoes
  • Crocus, Tulips
  • spring birds
  • relationships
May:

  • Spring break
  • Mother’s Day
  • spring flowers
  • babies, children
  • gardening
  • travel
  • graduation, prom,
  • summer employment
  • weddings

June:

  • Weddings, graduation
  • summer, summer break
  • children, games
  • travel
  • outdoor activities
  • Father’s Day
  • summer employment

July:

  • Fourth of July
  • cameras
  • Independence Day
  • Warm weather foods (barbecue, ice cream, salads).

August:

  • summer activities
  • back to school
  • computers
  • college, dorm
  • students
September:

  • Labor day
  • Clothing
  • Canning
  • Fruit
  • Health
  • Harvest

October:

  • Crafts
  • Autumn
  • Halloween costumes
  • Baking
  • Fashions for fall and winter

November:

  • Remembrance Day
  • Thanksgiving
  • Turkey, holiday recipes
  • Gifts
  • Baking
  • Black Friday

December:

  • Christmas, holidays
  •  Ornaments, Christmas trees
  • Winter, cold, ice, snow, snowflakes
  • Winter sports
Writing Schedule
To take advantage of seasonal searches, write your articles 3 months in advance of the expected interest dates.

Generally Speaking

Building a solid base of evergreen content within a niche is a good way to start out with your blogging. It is also a great way to view where an established blog might flesh out their appeal.

If you are interested at all in making income from your writing, I’d say these concerns should rise to the top of your writing “to-do” list. You are much more likely to hit your target when focused, then using hit or miss style of building your blog.

Myself? When free to experiment with writing topics, as in my time on Squidoo, I found that evergreen content and creating a niche were best combined for success in drawing readers and earning money.

Today, one of the fastest ways to get these articles seen and grow in traffic has been through the use of Pinterest. Utilizing social media is the next step, after writing a foundation of solid content.