Quick Summary Of What’s Happening Now On Social Sharing Platforms

monet garden

I came across a video that was posted to Facebook, but from the style of it seems like it might have been filmed on Periscope (that was my guess from the numerous “shoutouts” to viewers).

Anyway, it is a quick and easy way to assess whether the time you are spending on your fav social media platform is helping your online goals or not.

BTW, I came across Britt Seva through watching a James Wedmore video. He is the youtube guru who is branching out into business entrepreneurial training.

The Video

 

Understanding the difference between FB, IG, YouTube, Periscope and Snapchat as a hairstylist and where to spend your time

Posted by Britt Seva-Social Media & Marketing Strategist For Hairstylists on Friday, August 5, 2016

She talks fast, so be ready to pick up the tidbits of tips that you need.

I spent some time on Periscope, but dropped it after awhile… in fact I completely re-calibrated what I wanted to do with video and haven’t made any new ones since last year. I cocooned so I could emerge as a better creator.

In the meantime I invested time in tutorials and bought some new equipment.

One tip that I had read elsewhere,but that she underlined quite well is that you should spend time where your readers and target audience spend their time. It underlines that I should use instagram far, far more than I do and update what I’m doing on youtube.

Which social media efforts does this video address for you?

Blogging: Tend Your Vineyard

Blogging Tips

I’ve been blogging for more than a decade. That seems hard to believe, but it is true. During that time I’ve cycled through a number of trends and “pro” advice, and one thing about internet writing that is ALWAYS true is that it will constantly change.

So how do we find “evergreenContent that keeps having value over time” advice?

Quality

Like any business certain things don’t change very much and one of those is quality. Quality lasts, and that is true of writing and photos.

This is a variation on the oft-repeated “Content is King”.  Besure you putting up content, because the online reader is voracious. I used to joke that that blog always wanted to be fed more content, “Feed me!”, but it isn’t a joke, so pace yourself. And post the best, constantly improving, content. that you can.

Consistency

This was my hardest lesson; and the most important.

You must develop consistency as a blogger.

It doesn’t have to be every day, or even week, but it must be regular and something your readers can count on.

Since it was always my biggest challenge in life to be regular about anything… I have suffered most in building my blog from shortcomings in this department. So here are some motivators for you:

  • Being a consistent writer will improve your writing.
  • It will help build your loyal “tribe” of fans.
  • It will keep the search engines happy with your blog, if you continually add content that is original and of good quality.
  • It will help you to develop good business work habits.

Writing with consistency helps you develop a rhythm that also creates something of a flow and is a generator of inspiration.

 

Pick Up The Pace

Aim for two posts a week if you can. I have several different blogs, and some of them only recently have congealed into their topic focus. They started as experiments or I had some loose idea of what I wanted to write, but now they are gelling into a true fix on subject and intent.

Now that I know what I want to focus writing about, I am posting. Choosing a subject that is large enough, but that I’m interested in, has helped to give me motivation to write.

Take this blog for example, it began as a revival of one single page that I had originally developed long ago in my first website. I remembered how I needed to compile my most helpful tips and links in making my website at that time. All the things that I was learning, although I was a newbie, could be helpful for other newbies!

Now that blogging has changed so much and the learning curve is steeper before we see results, I know these articles will serve a need.

Writing more often has become one of my main goals for these newly minted blogs.

Tend Your Own Vineyard

I spent a lot of time writing on free sites, most recently writing for Squidoo, and now Hubpages.

There were several reasons for this:

  • Squidoo ( now defunct) was promoted as a way to increase links to my website.
  • It was fun with an active community of new acquaintances. It taught me a great deal about marketing.
  • It earned me money.
  • Hubpages continues in the vein of earning money online, but all sources nowadays are diminishing.

Tending ones own vineyard is advice from the Bible. It means taking care of what you own and can harvest from. Everyone wants you to jump onto their wagon and work in their field of dreams. We do that for the kinds of reasons that I listed, but we ought to, first, grow and maintain our own blog.

Write for your own domain and sites, first. Be very judicious about the time you invest in others blogs and sites.

Why?

  • They own it, run it, and make decisions about it without you. Your interests come very low on the totem pole.
  • They can change it, close it ( witness Squidoo, and Geocities before that) and there is little you can do, but be ready to change gears.
  • You may lose work.
  • You will keep increasing your time and effort investment.

And those are not even all the possible “cons” in the equation.

So while I like to keep my hand in writing for such places, and they do pay me (which is often reinvested in these self-hosted blogs), my best advice is to mainly work on your own blog. Build it, improve it, keep consistently adding articles and creating a masterpiece of work.

 

In Sum

You know the drill by now:

Write.

Produce quality and keep adding to quantity.

Be a consistent writer and post regular articles.

Add to this (very important today):

Participation and growth of your social media.

You don’t have to be in everything, but you should be growing a presence in the communities that bring value to your blogs. Google Plus 1, Twitter, Facebook Pages, Pinterest (this one is huge for me), Instagram, and many others including their byways that help to collate the many social media avenues (Rebelmouse is one).

Write for yourself, your own domain and sites, first, and in a regular way.

Go ahead and participate as a content writer elsewhere, but remember your priorities.

Tend Your Vineyard

Getting Social About It

twitterbirdThe social plugins out there are familiar to all of us, who read blogs and who make them. I’ve used a number of them, but just added one to this blog: Shareaholic.

I’ve seen it on other blogs and always liked the look. If it works out well here, I think I will replace other plugins I am using on some of my other blogs.

One of the criticisms of social sharing plugins has been the way they slow down a site, which is a real problem for some of my sites (although not necessarily for this one). This site is not image heavy and the theme seems fairly fast. If there are problems it likely come from the unfortunate fate of Netfirms, which was bought by EIG. I have had lots of hosting woes since ownership of Netfirms changed. And they seem to buy out every hosting company I look into, so far.

Back to the plugin… Shareaholic for WordPress is HTML5-compliant, its JavaScript is hosted on Amazon’s CDN, and it is customizable in ways that are easy to implement. It includes sharing sites that others don’t always include – like Squidoo.

I like it.

Add it to the list of important WordPress plugins to include in your list.