I’ve been blogging for more than a decade. That seems hard to believe, but it is true. During that time I’ve cycled through a number of trends and “pro” advice, and one thing about internet writing that is ALWAYS true is that it will constantly change.
So how do we find “evergreenContent that keeps having value over time” advice?
Like any business certain things don’t change very much and one of those is quality. Quality lasts, and that is true of writing and photos.
This is a variation on the oft-repeated “Content is King”. Besure you putting up content, because the online reader is voracious. I used to joke that that blog always wanted to be fed more content, “Feed me!”, but it isn’t a joke, so pace yourself. And post the best, constantly improving, content. that you can.
This was my hardest lesson; and the most important.
You must develop consistency as a blogger.
It doesn’t have to be every day, or even week, but it must be regular and something your readers can count on.
Since it was always my biggest challenge in life to be regular about anything… I have suffered most in building my blog from shortcomings in this department. So here are some motivators for you:
- Being a consistent writer will improve your writing.
- It will help build your loyal “tribe” of fans.
- It will keep the search engines happy with your blog, if you continually add content that is original and of good quality.
- It will help you to develop good business work habits.
Writing with consistency helps you develop a rhythm that also creates something of a flow and is a generator of inspiration.
Pick Up The Pace
Aim for two posts a week if you can. I have several different blogs, and some of them only recently have congealed into their topic focus. They started as experiments or I had some loose idea of what I wanted to write, but now they are gelling into a true fix on subject and intent.
Now that I know what I want to focus writing about, I am posting. Choosing a subject that is large enough, but that I’m interested in, has helped to give me motivation to write.
Take this blog for example, it began as a revival of one single page that I had originally developed long ago in my first website. I remembered how I needed to compile my most helpful tips and links in making my website at that time. All the things that I was learning, although I was a newbie, could be helpful for other newbies!
Now that blogging has changed so much and the learning curve is steeper before we see results, I know these articles will serve a need.
Writing more often has become one of my main goals for these newly minted blogs.
Tend Your Own Vineyard
I spent a lot of time writing on free sites, most recently writing for Squidoo, and now Hubpages.
There were several reasons for this:
- Squidoo ( now defunct) was promoted as a way to increase links to my website.
- It was fun with an active community of new acquaintances. It taught me a great deal about marketing.
- It earned me money.
- Hubpages continues in the vein of earning money online, but all sources nowadays are diminishing.
Tending ones own vineyard is advice from the Bible. It means taking care of what you own and can harvest from. Everyone wants you to jump onto their wagon and work in their field of dreams. We do that for the kinds of reasons that I listed, but we ought to, first, grow and maintain our own blog.
Write for your own domain and sites, first. Be very judicious about the time you invest in others blogs and sites.
- They own it, run it, and make decisions about it without you. Your interests come very low on the totem pole.
- They can change it, close it ( witness Squidoo, and Geocities before that) and there is little you can do, but be ready to change gears.
- You may lose work.
- You will keep increasing your time and effort investment.
And those are not even all the possible “cons” in the equation.
So while I like to keep my hand in writing for such places, and they do pay me (which is often reinvested in these self-hosted blogs), my best advice is to mainly work on your own blog. Build it, improve it, keep consistently adding articles and creating a masterpiece of work.
You know the drill by now:
Produce quality and keep adding to quantity.
Be a consistent writer and post regular articles.
Add to this (very important today):
Participation and growth of your social media.
You don’t have to be in everything, but you should be growing a presence in the communities that bring value to your blogs. Google Plus 1, Twitter, Facebook Pages, Pinterest (this one is huge for me), Instagram, and many others including their byways that help to collate the many social media avenues (Rebelmouse is one).
Write for yourself, your own domain and sites, first, and in a regular way.
Go ahead and participate as a content writer elsewhere, but remember your priorities.