Deconstruct a good blogpost:
- Catchy Headline
- Clear Photo (at least one, preferably Pinterest-worthy)
- Strong introduction
- Easy to scan information: headings and bullet lists help
- Good word flow in well written content
These 5 points are the basics of a good blogpost.
No matter how much you write , one of these areas of the blogpost can always improve. I believe we should always strive to better our product, no matter what form it takes. I’m an information junkie and love to read great posts, and I’m always trying to improve by learning how to put together great advice from experts and make it my own.
- That first one, the catchy headline, always challenges me. I’ve read Copyblogger’s advice and even participated in his mentoring program to try to learn more.
Photos were always a challenge, but with my iPhone and Camera+, as well as Instagram, I am starting to improve the process. I made nice enough photos with my Sony digital camera and photo editing, but it was a very time and effort consuming process. Now it is easier.
Remember basic rules of writing a good essay? Those apply to the first paragraph, the introduction. Make it controversial, or make it something generally agreed upon, then introduce your topic and what the reader can hope to find in your post.
This has to do with the format of the page. Break it up into easy to digest pieces, divide with heading, hand out bulleted lists. I am still working on this.
My run-on sentence mindset likes to forget the formatting.
Don’t make that mistake.
- Read through your content before posting. Make sure you have enough of the written word to give the necessary information and that your thought process is easy to follow.
Rearrange paragraphs and sentences if necessary. Keep learning to write better. Lots of advice is available.
The Next Most Important Points For Good Blogposts
- Check Your Spelling
- Check the Grammar and Punctuation
- Edit Your Writing
- Use White Space, Reduce Clutter
After you have written a post, it is time to edit, revise, spellcheck, and improve sentence structure making sure the punctuation is properly used to best advantage.
I do play fast and loose with this at times, but I used to go over my work repeatedly correcting mistakes, and still do when I have the time. It is far better to look twice before pushing the publish button.
People have given me helpful info on times that I have overlooked proper spelling or written in an obscure manner. I wish I had more input! If you have a friend or colleague who will help you edit, treasure that person.
Perhaps you would improve with the use of an editor app or program. I have used Scrivener and Evernote, although I’m slow to learn how to coordinate everything. A successful blogger I know uses Scrivener and other helps, and I am trying to follow his lead in becoming more effective.
These are the important points to remember when creating a blogpost that is memorable, social media worthy, and useful to your readers.
In sum, although there may be an infinite number of tweaks and improvements we may make, these are the core components of good blogposts.
One Last Thing
I have been seeking to improve my blogs and one thing that keeps coming up:
Include a Call to Action
This is a “marketing term”, but it has become a widespread inclusion in the summary of a post. The idea is that the reader gets involved with either being asked to comment, “like”, or sign up for the newsletter (don’t have one? More on that in the future.)
I have started to do this. So, please sign up for my garden newsletter… it is more than gardening.